A DEBATE ON MASS COMMUNICATION THEORIES: KADRO JOURNAL AS AN EXAMPLE [KADRO JOURNAL]

GÖRSEL KAYMA: ÇAĞDAŞ GÖRSEL KÜLTÜRDE BAKIŞIN BILINÇDIŞI SAPMALARI

Abstract

This study aims to propose the concept of the “visual slip” as an extension of Freud’s notion of parapraxis into the domain of visual perception. Visual slips are defined as moments in which conscious visual intention is temporarily displaced, resulting in involuntary shifts of gaze. In this context, the study argues that such deviations should not be understood merely as distractions or physiological reflexes, but as meaningful events shaped by unconscious processes, affective orientations, and culturally structured perceptual patterns.

The research adopts an interdisciplinary approach by integrating psychoanalysis, cognitive psychology, and image theory. Through a conceptual and theoretical framework, it demonstrates that visual attention is not governed solely by top-down control, but is also shaped by bottom-up stimuli and unconscious orientations. In particular, in digitally saturated environments dominated by social media, algorithmic interfaces, and rapid visual flows, the frequency of visual slips increases and attentional processes become more fragile.

In conclusion, the study shows that perception is not a stable or transparent process, but rather a dynamic structure continuously negotiated between conscious intention, unconscious influences, and cultural codes. The concept of the visual slip functions both as an analytical tool and as a methodological approach, offering a new perspective for understanding perceptual processes in contemporary visual culture.