CHANGING FASHION TRENDS DURING THE COVID 19 PANDEMIC

Abstract

Textile and fashion industries show changes according to many experienced events such as sociological, political, psychological, economic and environmental factors. One of the factors that affected fashion is the ongoing pandemic. Covid- 19 that has taken a hold of the whole world has also caused changes in 2020-2021 fashion tendencies of ready-to-wear retail industry. While many production areas that make up the fashion industry have been affected either in a good or a bad way, the quality of the fabrics that are used, modelling and season’s colour choice have been determined under these effects. In this study, the pandemics that humans went through during the historical process and role of covid-19 in the changing fashion trends are presented and how the fabrics that are used and the modelling have changed are analysed by looking at many pandemics’ effect on fashion in the past. Moreover, the fact that many companies act with a sense of social responsibility in terms of sustainability is discussed.