LANGUAGE OF HUMOROUS EXPRESSION IN SOCIAL AWARENESS POSTER DESIGN


Abstract views: 165 / PDF downloads: 52

Authors

  • Emin TOKSÖZ Ankara Sosyal Bilimler Üniversitesi

DOI:

https://doi.org/10.5281/zenodo.8339902

Keywords:

afiş, tasarım, sosyal farkındalık, mizah

Abstract

 Humor, which reveals the humorous aspects of reality and is accepted as a type of art, is evaluated both as a language of expression and expression in many areas of graphic design and as a solution method in design. Especially in graphic design products such as poster design, where indirect expression can be preferred instead of a direct expression language in order to reach the target audience, the use of humor can lead to very successful results. However, although the humorous expression language used in posters designed on social content and sensitive issues is considered very risky, it can be an effective expression tool and design solution with the different perspectives it offers to the issues. In this context, in this study, poster designs published in recent years, which were found to be successful in the language of humor, including different social issues, were examined with the description method and It has been concluded that irony and black humor language are more effective in poster design with social awareness content than other humor languages.

References

Aynsley, J. (2001). A Century of Graphic Design Graphic Design Pioneers of the 20th Century, Mitchell Beazley Yayınları.

Arslan, D. (2006). Visual Surreal Languages in western Poster Art, Doctoral dissertation, London, University of East, Doktora Tezi, İngiltere

Attordo, S. (Ed.), (2014). Encyclopedia of Humor Studies, SAGE Publications, ABD.

Bacaksız, Ö. & Oduncu, G. (2010). ‘Psikolojiden Mizaha Yansımalar’, Atatürk Üniversitesi İletişim Fakültesi Ulusal İletişim Kongresi, Gülmenin Arkeolojisi ve Medyada Mizah Olgusu, 957-965

Becer, E. (2006). İletişim ve Grafik Tasarım, Dost Kitabevi Yayınları, Ankara.

Behrens, R. (1977). R. Beyond Caricature: On Types of Humor in Art, The Journal of Creative Behavior, Volume 11, Number 3, ABD

Bradley, H. (2015). Design Funny a Graphic Designer’s Guide to Humor, How Books Company, ABD

Canestrari, C., Branchini, E., Bianchi, I., Savardi, U., & Burro, R. (2018). ‘Pleasures of the Mind: What Makes Jokes and Insight Problems Enjoyable’ Frontiers in Psychologhy, 8 Article 2297

Ferris, D.R. (1972). Humor and Creativity: Research and Theory, Second Quarter, Voluma 6, Number 2, Purdue University, ABD

Gibson, J. M. (2019). An Introduction to the Psychologhy of Humor, Routhledge, New York, ABD.

Güler, Ç. ve Güler, U. B. (2010). Mizah, Gülme ve Gülme Bilimi, Yazıt Yayın Dağıtım, Ankara.

Heller, S. (2002). Design Humor, the art of graphic wit, Allworthpress, ABD.

Idrus, Z., Abidin, S. Z. Z., Hashim, R. & Omar, N. (2010). Social awareness: The power of digital elements in collaborative environment. WSEAS TRANSACTIONS on COMPUTERS, Issue 6, Volume 9, ISSN: 1109-2750

Ketenci, H.F. & Bilgili, C. (2006). Yongaların 10000 Yıllık Gizemli Dansı Görsel İletişim & Grafik Tasarımı, Beta Yayınları, İstanbul

Kuipers, G. (2002). “Media culture and internet disaster jokes: Bin Laden and the attack on the World Trade Center”, European Journal of Cultural Studies.

McGraw, P. & Warner, J. (2014). Mizahın Şifresi, Çeviribilim Yayınları, İstanbul

Novin, G. (t.y.). Guity Novin’s A History of Graphic Design, http://guity-novin.blogspot.com/2012/08/chapter-60-posters-in-social-protests.html (Erişim Tarihi: 15.08.2023)

Öngören, F. (1998). Türk Mizahı ve Hicvi, Türkiye İş Bankası Kültür Yayınları, İstanbul

Raizman, D. (2020). Reading Graphic Design History Image, Text, and Context, Bloomsbury Visual Arts,

Rose, M.A. (2011). Pictoral Irony, Parody and Pastiche, Aisthesis Verlag, Bielefeld,

Sover, A. (2017). The Languages of Humor, Bloomsbury Publishing, İngilitere.

Taralp E. A. (2011). 20. Yüzyıldan Günümüze Plastik Sanatlarda Mizah ve Eğlence, Marmara Üniversitesi, Güzel Sanatlar Enstitüsü, İstanbul

Yeonsu Yu & Nam T. (2017). ‘Products with A Sense of Humor: Case Study of Humorous Products with Giggle Popper’ International Journal of Design, Vol 11, No:1

Wigan, M. (2009). The Visual Dictionary of Illustration, AVA Publishing,

Görsel 1. https://www.metmuseum.org/art/collection/search/333993 (Erişim Tarihi: 08.07.2023)

Görsel 2. Raizman, D. (2020). Reading Graphic Design History Image, Text, and Context, Bloomsbury Visual Arts, S:20

Görsel 3. https://www.adsoftheworld.com/campaigns/sleep-for-the-innocents (Erişim Tarihi: 11.07.2023)

Görsel 4. https://twitter.com/losev1998/status/1074913117774274561 (Erişim Tarihi: 02.07.2023)

Görsel 5. https://tr.pinterest.com/pin/318700111100839025/ (Erişim Tarihi: 06.05.2023)

Görsel 6. https://www.amyamybobamy.com/ (Erişim Tarihi: 04.05.2023)

Görsel 7. https://www.adsoftheworld.com/campaigns/invisible-5b44160d-c0a6-4571-bc08-50157968129e (Erişim Tarihi: 15.08.2023)

Görsel 8. https://creativecriminals.com/print/ldpa/animals-are-not-clowns (Erişim Tarihi: 23.08.2023)

Published

2023-09-13

How to Cite

TOKSÖZ, E. (2023). LANGUAGE OF HUMOROUS EXPRESSION IN SOCIAL AWARENESS POSTER DESIGN . Socrates Journal of Interdisciplinary Social Studies, 9(33), 29–39. https://doi.org/10.5281/zenodo.8339902