LANGUAGE OF HUMOROUS EXPRESSION IN SOCIAL AWARENESS POSTER DESIGN
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DOI:
https://doi.org/10.5281/zenodo.8339902Keywords:
afiş, tasarım, sosyal farkındalık, mizahAbstract
Humor, which reveals the humorous aspects of reality and is accepted as a type of art, is evaluated both as a language of expression and expression in many areas of graphic design and as a solution method in design. Especially in graphic design products such as poster design, where indirect expression can be preferred instead of a direct expression language in order to reach the target audience, the use of humor can lead to very successful results. However, although the humorous expression language used in posters designed on social content and sensitive issues is considered very risky, it can be an effective expression tool and design solution with the different perspectives it offers to the issues. In this context, in this study, poster designs published in recent years, which were found to be successful in the language of humor, including different social issues, were examined with the description method and It has been concluded that irony and black humor language are more effective in poster design with social awareness content than other humor languages.
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