THE INTERNET OF THINGS AND META-ANALYSIS ON CHANGE IN CONSUMER BEHAVIOR

Abstract

Consumption habits are shaped by time and the conditions of the time. At this point, technological developments are very effective in changing consumer behavior. Traditional consumer identity has undergone great changes, especially in the present day of the fourth industrial revolution, and has gained a great dynamism and complexity day by day with the conveniences provided by technology. The fourth industrial revolution, or industry 4.0, is a period in which life becomes easier and more radical changes are experienced with an information-technology-oriented approach. In this period, there is a continuous development of informatics. Electronic devices, adapting these devices to life, and managing life with a rational adaptation process are in question. The internet of things, which is one of the important concepts of this period, has become one of the concepts that shape consumer behavior. Objects are the elements of the physical world (physical things) or the information world (virtual world) that can be defined and integrated into communication networks. The Internet of Things (IoT) encompasses all physical objects, i.e. "things", that connect to the Internet and other devices. The provision of fast, effective and interactive communication opportunities from health to education, from entertainment to many other fields, together with the internet of things, has enabled consumers to shape their consumption habits in this direction. This article focuses on consumer behavior shaped by the internet of things. Between 2017 and 2022, national and international literature samples were compiled on the internet of things and the change in consumer behavior, and a meta-analysis was made on them.