SANAL GERÇEKLİK TEKNOLOJİSİNİN KABULÜNDE BULUNMA HİSSİ VE YAŞ KUŞAKLARINA GÖRE FARKLILIKLAR: X, Y VE Z KUŞAKLARI ÜZERİNE AMPİRİK BİR ARAŞTIRMA: HE ROLE OF PRESENCE AND GENERATIONAL DIFFERENCES IN THE ACCEPTANCE OF VIRTUAL REALITY TECHNOLOGY: AN EMPIRICAL STUDY OF GENERATION X, Y, AND Z

İbrahim İŞCAN; Derya Fatma BİÇER

doi:10.5281/zenodo.18632675

Authors

İbrahim İŞCAN Sivas Cumhuriyet Üniversitesi https://orcid.org/0000-0002-3557-806X
Derya Fatma BİÇER Cumhuriyet Üniversity https://orcid.org/0000-0002-3359-1236

DOI:

https://doi.org/10.5281/zenodo.18632675

Keywords:

Virtual Reality, Presence, Technology Acceptance, Generations

Abstract

The aim of this study is to examine whether presence and technology acceptance factors related to virtual reality (VR) differ across generational cohorts. Within this scope, perceptions of VR experiences among Generation X, Y, and Z were analyzed based on the Unified Theory of Acceptance and Use of Technology (UTAUT2) and the concept of presence. Data were collected through a questionnaire from 230 participants who experienced virtual reality applications, using a convenience sampling method. The collected data were analyzed using SPSS 25.0, and ANOVA, Levene’s test, and LSD post-hoc analyses were employed to identify generational differences. The findings reveal that among the technology acceptance factors, only social influence and hedonic motivation differ significantly across generations. Specifically, Generation X exhibits higher levels of social influence and hedonic motivation compared to Generations Y and Z. In contrast, no significant generational differences were found in performance expectancy, effort expectancy, presence-related dimensions, or behavioral intention. These results suggest that while generational differences in virtual reality acceptance are limited, social and experiential factors play a more prominent role for certain age cohorts. The study contributes to the virtual reality and technology acceptance literature by providing a generationally comparative perspective and offers valuable implications for both researchers and practitioners.

Keywords: Virtual Reality, Presence, Technology Acceptance, Generations

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THE ROLE OF PRESENCE AND GENERATIONAL DIFFERENCES IN THE ACCEPTANCE OF VIRTUAL REALITY TECHNOLOGY: AN EMPIRICAL STUDY OF GENERATION X, Y, AND Z