TURİZM PAZARLAMASINDA DİJİTAL DÖNÜŞÜMLER

Asiltürk Okutan, Y. (2024). Dijital dönüşümün turizme yansımaları: Avantaj ve dezavantajlarıyla turizm işletmelerinde yapay zekâ kullanımı. Bozok Sosyal Bilimler Dergisi, 3(2), 52-65.

Bakla, D. (2020). The role of hyper-connectivity in Industry 6.0: Implications for marketing strategies. International Journal of Industrial Systems, 9(2), 87-99.

Bastidas-Manzano, A. B., Sanchez-Fernandez, J., & Casado-Aranda, L. A. (2021). The past, present, and future of smart tourism destinations: a bibliometric analysis. Journal of Hospitality and Tourism Research, 45(3), 529-552, doi: 10.1177/1096348020967062.

Berne, C., Gomez-Campillo, M., & Orive, V. (2015b). Tourism distribution system and information and communication technologies (ICT) development: comparing data of 2008 and 2012. Modern Economy, 6(2), 145-152. https://doi.org/10.4236/me.2015.62012

Bright, A. D. (2000). The role of social marketing in leisure and recreation management. Journal of Leisure Research, 32(1), 12-17. https://doi.org/10.1080/00222216.2000.11949878

Buhalis, D. (2000). Tourism and information technologies: past, present and future. Tourism Recreation Research, 25(1), 41-58.

Buhalis, D., & Leung, R. (2018). Smart hospitality-interconnectivity and interoperability towards an ecosystem. International Journal of Hospitality Management, 71, 41-50. https://doi.org/10.1016/j.ijhm.2017.11.011

Buhalis, D., Harwood, T., Bogicevic, V., Viglia, G., Beldona, S., & Hofacker, C. (2019). Technological disruptions in services: lessons from tourism and hospitality. Journal of Service Management, 30(4), 484-506. https://doi.org/10.1108/JOSM-12-2018-0398

Caldevilla-Dominguez, D., Martinez-Sala, A. M., & Barrientos-Baez, A. (2021). Tourism and ICT. Bibliometric study on digital literacy in higher education. Education Sciences, 11(4), 172. https://doi.org/10.3390/educsci11040172.

Chen, S., Law, R., & Zhang, M. (2021a). Review of research on tourism-related diseases. Asia Pacific Journal of Tourism Research, 26(1),44-58. https://doi.org/10.1080/10941665.2020.1805478

Chen, S. H., Tzeng, S. Y., Tham, A., & Chu, P. X. (2021b). Hospitality services in the post COVID-19 era: are we ready for high-tech and no touch service delivery in smart hotels?. Journal of Hospitality Marketing and Management, 30(8), 905-928. https://doi.org/10.1080/19368623.2021.1916669

Cheng, X., Xue, T., Yang, B., & Ma, B. (2023). A digital transformation approach in hospitality and tourism research. International Journal of Contemporary Hospitality Management, 35(8), 2944-2967. https://doi.org/10.1108/IJCHM-06-2022-0679

Cuomo, M. T., Tortora, D., Foroudi, P., Giordano, A., Festa, G., & Metallo, G. (2021). Digital transformation and tourist experience co-design: Big social data for planning cultural tourism. Technological Forecasting and Social Change, 162, 120345. https://doi.org/10.1016/j. techfore.2020.120345.

El-Moffock, N. (2023). Digital Transformation and AI in Tourism: Trends, challenges, and successful experiences. Economic Studies, 23(1), 522-545.

Filimonau, V., & Naumova, E. (2020). The blockchain technology and the scope of its application in hospitality operations. International Journal of Hospitality Management, 87, 102383. https://doi.org/10.1016/j.ijhm.2019.102383

Fu, S., Cheng, X., Su, L., Bilgihan, A. ve Okumus, F. (2020). Designing collaboration process facilitation in hotel management teams to improve collaboration performance. International Journal of Hospitality Management, 88, 102527. https://doi.org/10.1016/j.ijhm.2020.102527

Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137–144. https://doi.org/10.1016/j.ijinfomgt.2014.10.007

Gössling, S. (2021). Tourism, technology and ICT: a critical review of affordances and concessions. Journal of Sustainable Tourism, 29(5), 733-750. https://doi.org/10.1080/09669582.2021.1873353

Gretzel, U. (2021). The Smart DMO: A new step in the digital transformation of destination management organizations. European Journal of Tourism Research, 30, 3002.202. https://doi.org/10.54055/ejtr.v30i.2589

Gretzel, U., Koo, C., Lamsfus, C., & Werthner, H. (2015). Conceptual foundations for understanding smart tourism ecosystems. Computers in Human Behavior, 50, 558-563. https://doi.org/10.1016/j.chb.2015.03.043

Gusakov, A.A., Haque, A.U., & Jogia, A.V. (2020). Mechanisms to support open innovation in smart tourism destinations: managerial perspective and implications. Polish Journal of Management Studies, 21(2), 142-161. https://doi.org/10.17512/pjms.2020.21.2.11

Hao, F., Xiao, Q., & Chon, K. (2020). COVID-19 and China’s hotel industry: impacts, a disaster management framework, and post-pandemic agenda. International Journal of Hospitality Management, 90, 102636. https://doi.org/10.1016/j.ijhm.2020.102636

Hausberg, J.P., Liere-Netheler, K., Packmohr, S., Pakura, S., & Vogelsang, K. (2019). Research streams on digital transformation from a holistic business perspective: a systematic literature review and citation network analysis. Journal of Business Economics, 89(8), 931-963, https://doi.org/10.3390/su13042308.

Hermann, M., Pentek, T., & Otto, B. (2016). Industry 4.0 maturity index: Transforming industries with customer-centric systems. Journal of Digital Transformation, 5(2), 120-140. https://doi.org/10.1007/978-3-319-39426-8

Hogenson Bray, S., & Rugh, E. (2020). The case for responsible travel: trends and statistics 2020. Center for Responsible Travel (CREST), 1-43. https://doi.org/10.1108/EMJB-04-2023-0118

Kim, S., & Wang, D. (Eds.). (2021). Future of Tourism Marketing. Routledge.

Kim, S. S., Kim, J., Badu-Baiden, F., Giroux, M., & Choi, Y. (2021). Preference for robot service or human service in hotels? Impacts of the Covıd-19 pandemic. International Journal of Hospitality Management, 93, 102795 https://doi.org/10.1016/j.ijhm.2020.102795

Kontis, A. P. (2014). Factors in multichannel marketing mix configuration for urban hotels: Optimisation framework in decision making, based on the data envelopment analysis [PhD Thesis]. University of the Aegean.

Kontis, A.P., & Skoultsos, S. (2022). Digital evolution in tourism marketing channels: Greek tourism industry and Online Travel Agencies. European Journal of Tourism Research 30, 3004. https://doi.org/10.54055/ejtr.v30i.2591

Koo, C., Shin, S., Kim, K., Kim, C., & Chung, N. (2013). Smart tourism of the Korea: A case study. In Lee, J.-N., Mao, J-Y., & Thong, J. (Eds.), Proceedings of the PACIS Conference, https://aisel.aisnet.org/pacis2013/, 15.02.2025.

Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitality and tourism. Pearson Education.

Kozak, M., & Correia, A. (2023). From mass marketing to personalized digital marketing in tourism: a 2050 horizon paper” Tourısm Revıew, 80(1), 373-391. https://doi.org/10.1108/TR-03-2024-0169

Kumar, S. (2025). A review on new marketing management theory 6.0: Anew paradigm in consumer engagement. Arabian Journal of Business and Management Review (Kuwait chapter), 14(1), 1-5.

Law, R., Leung, R., Lo, A., Leung, D., & Fong, L. H. N. (2015). Distribution channel in hospitality and tourism: Revisiting disintermediation from the perspectives of hotels and travel agencies. International Journal of Contemporary Hospitality Management, 27(3), 431-452.

Li, J., Xu, L., Tang, L., Wang, S., & Li, L. (2018). Big data in tourism research: A literature review. Tourism Management, 68, 301-323. https://doi.org/10.1016/j.tourman.2018.03.009.

Mariani, M. (2019). Big data and analytics in tourism and hospitality: a perspective article. Tourism Review, 75(1), 299-303. https://doi.org/10.1108/TR-06-2019-0259

Mariani, M., Baggio, R., Fuchs, M., & Höpken, W. (2018). Business intelligence and big data in hospitality and tourism: a systematic literature review. International Journal of Contemporary Hospitality Management, 30(12), 3514-3554. https://doi.org/10.1108/IJCHM-07-2017-0461.

Mark Chris M. Lapuz (2023). The role of local community empowerment in the digital transformation of rural tourism development in the Philippines. Technology in Society, 74, 102308. https://doi.org/10.1016/j.techsoc.2023.102308

Navío-Marco, J., Ruiz-Gomez, L.M., & Sevilla-Sevilla, C. (2018). Progress in information technology and tourism management: 30 years on and 20 years after the internet-revisiting Buhalis and Law’s landmark study about eTourism. Tourism Management, 69, 460-470. https://doi.org/10.1016/j.tourman.2018.06.002

Ozdemir, O., Dogru, T., Kizildag, M., & Erkmen, E. (2023). A critical reflection on digitalization for the hospitality and tourism industry: value implications for stakeholders. International Journal of Contemporary Hospitality Management, ahead-of-print No. ahead-of-print. https://doi.org/10.1108/ IJCHM-04-2022-0535.

Palacios, H., de Almeida, M.H., & Sousa, M.J. (2021). A bibliometric analysis of trust in the field of hospitality and tourism. International Journal of Hospitality Management, 95, 102944. https://doi.org/10.1016/j.ijhm.2021.102944.

Pesonen, J., & Horster, E. (2012). Near field communication technology in tourism. Tourism Management Perspectives, 4, 11-18. https://doi.org/10.1016/j.tmp.2012.04.001

Phocuswire (2019). How smart tourism developments in Thailand can help attract visitors. https://www.phocuswire.com/amadeus-thailand-tourism, 15.09.2024.

Pillai, S.G., Haldorai, K., Seo, W.S., & Kim, W.G. (2021). Covid-19 and hospitality 5.0: redefining hospitality operations. International Journal of Hospitality Management, 94, 102869. https://doi.org/10.1016/j.ijhm.2021.102869

Rainer Alt (2021). Digital transformation in the restaurant industry: Current developments and implications. Journal of Smart Tourism, 1(1), (2021) 69-74. https://doi.org/10.52255/smarttourism.2021.1.1.9

Rashideh, W. (2020). Blockchain technology framework: current and future perspectives for the tourism industry. Tourism Management, 80, 104125. https://doi.org/10.1016/j.tourman.2020.104125

Rego, B. S., Jayantilal, S., Ferreira, J. J., & Carayannis, E. G. (2021). Digital transformation and strategic management: a systematic review of the literature. Journal of the Knowledge Economy, 13, 3195-3222. https://doi.org/10.1007/s13132-021-00853-3

Romero, J., & Lado, N. (2021). Service robots and COVID-19: exploring perceptions of prevention efficacy at hotels in generation Z. International Journal of Contemporary Hospitality Management, 33(11), 4057-4078. https://doi.org/10.1108/IJCHM-10-2020-1214

Schegg, R. (2020). European Hotel Distribution Study: Results for the Reference Year 2019, Brussels: Hotrec. https://www.hotrec.eu/european-hotel-distribution-study-2020.

Schönherr, S., Eller, R., Kallmuenzer, A., & Peters, M. (2023). Organisational learning and sustainable tourism: the enabling role of digital transformation. Journal of Knowledge Management, 27(11), 82-100.

Sharmin, F., Sultan, M. T., Badulescu, D., Badulescu, A., Borma, A., & Li, B. (2021). Sustainable destination marketing ecosystem through smartphone-based social media: the consumers’ acceptance perspective. Sustainability, 13(4), 2308, https://doi.org/10.3390/su13042308.

Statista. (2022). Digitalization of the travel industry-statistics and facts. https://www.statista.com/topics/7589/digitalization-of-the-travel industry/ #topic Overview. https://doi.org/10.1108/JHTI-10-2022-0472

Tien, N. H., Van Trai, D., & Quyet, N. X. (2023). The impact of digital transformation on tourism sustainable development: a case of SMEs in Vietnam. Int. J. Entrepreneurship and Small Business.

Tuomi, A., Tussyadiah, I.P., & Hanna, P. (2021). Spicing up hospitality service encounters: the case of pepperTM. International Journal of Contemporary Hospitality Management, 33(11), 3906-3925. https://doi.org/10.1108/IJCHM-07-2020-0739

Vietnamplus. (2019). Tourism administration, VNPT develop smart tourism. https://en.vietnamplus.vn/tourism-administration-vnpt-develop-smart-tourism/152262.vnp, 13.08.2024

Wang, D., Li, X. R., & Li, Y. (2013). China’s “smart tourism destination” initiative: A taste of the service-dominant logic. Journal of Destination Marketing & Management, 2(2), 59-61. https://doi.org/10.1016/j.jdmm.2013.05.004

Wei, P., Wang, Y., Pan, Z., Liao, H. T., & Zhou, X. (2020). Towards the convergence of green and digital transformation of creative and cultural industries: an exploratory bibliometric analysis for sustainable development. 2020 Management Science Informatization and Economic Innovation Development Conference (MSIEID), IEEE, p 259-263, https://doi.org/10.1109/MSIEID52046.2020.00053.

Whitmore, A., Agarwal, A., & Da Xu, L. (2015). The Internet-of-Things-a survey of topics and trends. Information Systems Frontiers, 17(2), 261-274. https://doi.org/10.1007/s10796-014-9489-2

Yıldız, S. ve Alan, M. A. (2025). Endüstri 6.0 döneminde pazarlamaya genel bir bakış: Pazarlama 6.0. International Anatolia Academic Online Journal Social Sciences Journal, 11(1), 220-237.

Zaman, M., Botti, L., & Vo-Thanh, T. (2016). Weight of criteria in hotel selection: an empirical illustration based on TripAdvisor criteria. European Journal of Tourism Research, 13, 132-138.

Zenithmedia. (2020). Consumers will spend 800 hours using mobile internet devices this year https://www.zenithmedia.com/consumers-will-spend-800-hours-using-mobile-internet-devices-this-year/, 05.03.2025.

Zhou, X., Zhang, C., Pan, Z., & Wei, P. (2020). Tourism industry is leading the digital transformation of cultural heritage management: bibliometric analysis based on web of science database. 2020 Management Science Informatization and Economic Innovation Development Conference (MSIEID), IEEE, 273-276. https://doi.org/ 10.1109/MSIEID52046.2020.00056.