THE IMPACT OF BLOCKCHAIN IN MARKETING

Özet

Blockchain has emerged as a highly promising technology in the IT domain. It is an open, immutable, distributed public ledger that can be accessed by several parties involved in the transaction and acts as a universal depository of all transactions between the involved parties. The increasing acceptance of cryptocurrency worldwide is one of the major factors driving market growth. Commercial and central banks across the world are now using blockchain technology for payment processing and issuing of their digital currencies. In October 2008, Satoshi Nakamoto launched bitcoin with a White Paper, creating and deploying bitcoin’s original implementation. Satoshi Nakamoto, the unknown person/group behind Bitcoin, described how the blockchain technology, a distributed peer-to-peer linked-structure, could be used to solve the problem of maintaining the order of transactions and to avoid the double-spending. The purpose of this research is to investigate the limitations of blockchain technology used in international trade in the field of marketing. In the research, the literature was searched and its use in the field of marketing was examined among the researches on this subject Each company, by blockchain, digital Marketing, marketing security reaches customers through different channels. Fastest, cheapest, most transparent way increases customer satisfaction. Despite the uncertainties in the field of finance, companies don't appear to attract themselves with technological equipment for their customers with technological equipment in the markets According to the results of blockchain in the field of marketing research that will increase efficiency, reduce costs and accelerate operations that will increase the conventions smart companies provide a way to transparency for customers to other competitors unable to go to food security, digital IDs, Retail loyalty programs in the areas of prescription drugs blockchain belongings tracking was used to monitor supply chains, money transfers and payment transactions in stock trading, accelerating access to energy futures and adapt rewards.Blockchain has important implications for marketing and advertising. But according to The CMO Survey, only 8% of firms rate the use of blockchain in marketing as moderately or very important. According to our research, blockchain is the perfect base platform for generating ideas to prioritize data-driven marketing, collecting, controlling, storing the database