BANKING IN THE METAVERSE ERA: OPPORTUNITIES, CHALLENGES, AND FUTURE DIRECTIONS
METAVERSE ÇAĞINDA BANKACILIK: FIRSATLAR, ZORLUKLAR VE GELECEK YÖNELİMLERİ
Özet Görüntüleme: 90
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PDF İndirme: 61
DOI:
https://doi.org/10.5281/zenodo.13893055Anahtar Kelimeler:
Metaverse Bankacılığı, Finansal Dijital Dönüşüm, Sanal Varlıklar ve NFT'ler, Blok Zinciri ve Akıllı SözleşmelerÖzet
This research focuses on how the metaverse is poised to revolutionize the banking sector by introducing new opportunities and challenges. The metaverse, defined as a virtual environment where users can interact through digital avatars, is seen as a significant next step in digital transformation for financial institutions. Early innovations in digital banking have paved the way for current advancements in cryptocurrencies, blockchain, and decentralized finance (DeFi), which are now being integrated into the metaverse. Key players like Meta, Decentraland, and Sandbox are developing platforms where banks can establish virtual branches, offering a more immersive customer experience with services such as virtual asset management, NFTs, and crypto banking. The study also addresses the risks and challenges associated with metaverse banking. Issues such as data privacy, security, and regulatory hurdles, particularly concerning Anti-Money Laundering (AML) and Know Your Customer (KYC) compliance, are highlighted as significant concerns. The potential for fraud and the need for robust regulatory frameworks are crucial for securing trust in these virtual financial spaces. Additionally, ethical and social implications, such as financial inclusion and the digital divide, are explored. The report emphasizes the need for equitable access to these new services while considering the possible loss of traditional banking jobs due to automation. In conclusion, the paper predicts that traditional banks will need to collaborate with technology firms to adapt to the metaverse. These partnerships will likely give rise to new business models, significantly impacting global finance. The metaverse’s long-term potential could redefine how banking services are delivered, expanding accessibility and enhancing customer interaction. Future research should focus on the socio-economic impact of this transformation, particularly its effect on financial inclusion and regulatory policies.
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