TÜKETİCİLER, E-TİCARET KAPSAMINDA İADE SÜREÇLERİ VE BUNLARIN ÇEVRESEL, SOSYAL VE EKONOMİK ETKİLERİ HAKKINDA NE KADAR FARKINDALIĞA SAHİPLER? SÜRDÜRÜLEBİLİRLİK BİLİNCİ VE SÜRDÜRÜLEBİLİR TÜKETİM

TO WHAT EXTEND ARE CONSUMERS AWARE OF RETURN PROCESSES AND THEIR ENVIRONMENTAL, SOCIAL AND ECONOMICAL IMPACTS ON E-COMMERCE? SUSTAINABILITY CONSCIOUSNESS AND SUSTAINABLE CONSUMPTION


Özet Görüntüleme: 28 / PDF İndirme: 22

Yazarlar

DOI:

https://doi.org/10.5281/zenodo.12675647

Anahtar Kelimeler:

E-ticaret, Ürün İadeleri, Sürdürülebilirlik, Tüketici Davranışı, Tersine Lojistik, Çevresel Etki, Ekonomik Etki, Sürdürülebilir Tüketim

Özet

Bu çalışma, e-ticarette ürün iadelerinin sürdürülebilirlik üzerindeki etkilerini ve tüketicilerin bu konudaki farkındalığını incelemektedir. E-ticaretin hızlı büyümesiyle artan iade oranları, çevresel, ekonomik ve sosyal açıdan önemli sorunlar yaratmaktadır. Araştırma, ürün iadelerinin karbon emisyonlarını artırdığını, atık üretimini tetiklediğini ve firmaların maliyetlerini yükselttiğini ortaya koymaktadır.  Çalışma, tüketicilerin genellikle iade süreçlerinin çevresel ve ekonomik etkilerinin farkında olmadığını vurgulamaktadır. Sürdürülebilirlik bilinci yüksek tüketicilerin bile bu konuda yeterli bilgiye sahip olmadığı belirtilmektedir. Araştırma, tüketicilerin iade süreçleri hakkında bilinçlendirilmesinin, sürdürülebilir tüketim davranışlarını teşvik edebileceğini öne sürmektedir. Makale ayrıca, iade oranlarını azaltmak için firmaların uygulayabileceği stratejileri tartışmaktadır. Tersine lojistik süreçlerinin optimizasyonu, sürdürülebilir ambalajlama ve tüketici eğitimi gibi çözümler önerilmektedir. Ortak değer yaratma yaklaşımının, iade yönetiminde etkili olabileceği vurgulanmaktadır. Sonuç olarak, çalışma e-ticarette sürdürülebilirliğin sağlanması için tüketici farkındalığının artırılması, firma stratejilerinin geliştirilmesi ve politika düzenlemelerinin yapılması gerektiğini ortaya koymaktadır.

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Yayınlanmış

2024-07-07

Nasıl Atıf Yapılır

KIRVANOĞLU ALTIN, B., & KIRÇOVA, İbrahim. (2024). TÜKETİCİLER, E-TİCARET KAPSAMINDA İADE SÜREÇLERİ VE BUNLARIN ÇEVRESEL, SOSYAL VE EKONOMİK ETKİLERİ HAKKINDA NE KADAR FARKINDALIĞA SAHİPLER? SÜRDÜRÜLEBİLİRLİK BİLİNCİ VE SÜRDÜRÜLEBİLİR TÜKETİM: TO WHAT EXTEND ARE CONSUMERS AWARE OF RETURN PROCESSES AND THEIR ENVIRONMENTAL, SOCIAL AND ECONOMICAL IMPACTS ON E-COMMERCE? SUSTAINABILITY CONSCIOUSNESS AND SUSTAINABLE CONSUMPTION. Socrates Journal of Interdisciplinary Social Studies, 10(43), 1–23. https://doi.org/10.5281/zenodo.12675647